Footaction is honoring both emerging and OG Hispanic culture with its rollout of La Música: A celebration through the lens of Reggaeton. La Música is Footaction’s ongoing platform offering unrivaled access to today’s Latinx artists whose music, style and way of life shape Latinx culture and influence today’s youth. The platform delves into the Latinx experience through the hearts, minds and souls of this community’s most visible and beloved ambassadors.
“As a Latina woman working in the sneaker industry, I have had the opportunity to see first-hand the transformative impact these artists have had on youth culture – where music and style intersect. We at Footaction are honored to celebrate their stories, impact and influence on not only music, but culture as a whole,” said Gabrielle Santana, Footaction Marketing Manager and Vice President of TENIS – The Latinx Empowerment Network in Sneakers at Foot Locker, Inc.
Originating during the 1990’s in Puerto Rico and embraced by many Latinx countries, Reggaeton has become a worldwide mainstream sensation. Understanding that Reggaeton artists from the past and present have a unique relationship with the genre, Footaction linked up with a few to share their stories. In this docu-style short film, La Música highlights new school artists Myke Towers and Brytiago and OG legends Arcangel and De La Ghetto while covering a range of topics from the artists’ inspiration to their streetstyle.
“Sneakers are synonymous with Latino and urban culture,” said De La Ghetto. “They just go together … like rice and beans or ketchup on a hot dog; you can’t have one without the other.”
For more information on La Música, please visit www.footaction.com or join the conversation on social using @footaction and #lamusicafootaction on Instagram, Twitter and Facebook.
Footaction is part of Foot Locker, Inc. (NYSE: FL). The global family of brands leads the celebration of sneaker and youth culture through a portfolio of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, Runners Point and Sidestep. With 3,100 retail stores in 27 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps, the Company’s purpose is to inspire and empower youth around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community. Foot Locker, Inc. has its corporate headquarters in New York.
SOURCE Foot Locker, Inc.