Time USA is set to begin accepting cryptocurrency such as Bitcoin as a form of payment for digital subscriptions through a new partnership with cryptocurrency trading platform Crypto.com. Subscribers who opt to pay for the subscription using Crypto.com’s native coin CRO will receive a payback reward of up to 10 percent.
“As TIME continues to innovate and find new ways to build upon our existing community of 2.3 million subscribers, we are proud to offer this new payment option through our partnership with Crypto.com,” TIME President Keith Grossman said.
The one-time 18-month digital subscription is priced at $49. This option of payment in cryptocurrencies for purchasing a subscription is currently only available in the U.S. and Canada, with global access to roll out in the next several months.
Time said subscribers who elect to pay with cryptocurrency will receive unlimited access to content across Time.com for 18 months with their one-time purchase, as well as subscriber-only events and offerings
This move comes close on the heels of Time’s recent foray into Non-Fungible Tokens or NFTs after it partnered with Crypto.com to auction NFTs of an exclusive series of three TIME covers on Crypto.com’s recently launched NFT marketplace.
This included one of the most iconic covers in TIME’s 98-year history, and the first-ever cover designed exclusively as a NFT. The NFT magazine covers included “Is God Dead?” cover dated April 8, 1966, “Is Truth Dead?” cover dated April 3, 2017 and “Is Fiat Dead?” cover dated April 5, 2021.
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