LOS ANGELES–(BUSINESS WIRE)–Rally, the first and largest platform for fractionally investing in collectible assets, has closed a strategic follow-on to its oversubscribed Series B led by Wheelhouse, the multi-vertical media, marketing and investment company launched in 2018 by Brent Montgomery in partnership with Jimmy Kimmel.
As fractional investing in passion-led assets like collectibles becomes more mainstream, Rally is adding a number of celebrities and creators in the technology, media and entertainment space as new investors in the company.
Thirty Five Ventures is a key investor in the round. New investors also include Gen Z and influencer-focused VC firm Animal Capital (founded by social media stars Josh Richards, Griffin Johnson and Noah Beck, together with partners Marshall Sandman and Michael Gruen); founder of The Ringer Bill Simmons; six-time MLB All-Star and World Series champion Chase Utley; actor, producer and musician John Stamos; Producer and ESPN “30 for 30” co-creator Connor Schell; and “Cousin Sal” Mush Media co-founder and TV personality Sal Iacono. Wheelhouse’s investment arm Wheelhouse 360, Bertelsmann Digital Media Investments (BDMI) and LionTree also participated in the $15M round, which brings Rally to over $65M in equity capital raised to date.
“Rally’s mission has always been to let anyone invest in the assets they care most about – whether it’s a four-hundred-year-old rare book or an NFT created just a few years ago. Having deep roots throughout the media and entertainment industry will help us connect more investors with the one-of-a-kind items they care most about…and we’re thrilled to have Brent and Wheelhouse help us in this mission,” said George Leimer, CEO of Rally.
Rally’s Series B last spring was led by Accel Ventures, with the firm’s Series A led by Upfront Ventures. Other previous investors include Social Leverage, Global Brain, Porsche Ventures and Reddit cofounder Alexis Ohanian.
Said Wheelhouse CEO Montgomery, “The rise in fractional investing reflects the explosion of interest in collectibles as a dynamic asset class, which we refer to as “Investibles” – merging investors and collectors – which are attracting high-end investors and democratizing investing for passion players. Wheelhouse was created to bring storytelling and the biggest names into great businesses that could scale, and Rally is exactly that.”
As the collectibles market continues to boom (the U.S. collectibles market estimated at $370 billion), Rally has emerged as a leader in the fractionalized ownership segment, with over a quarter of a million users now on the platform. Investors are participating on a daily basis in offerings across 15+ asset classes ranging from sports memorabilia and trading cards to historical documents and classic cars. For rare and expensive collectibles especially, Rally opens up access to items starting around $10 a share…all of which were previously affordable to just a small group of collectors.
Wheelhouse is also helping Rally grow its brand through a larger, content and talent-facing collaboration that includes production of a podcast on collectibles and passion investing, and exposure to television audiences via the History Channel series “Pawn Stars.” The show’s next season will feature items sourced from Rally, including a 1776 broadside of the Declaration of Independence worth $2M…available for just $25 a share on Rally.
To mark the fundraise, Rally and Wheelhouse will hold a private event in Los Angeles, displaying some of Rally’s most valuable collectibles, including the game-used Staples Center Hardwood that Kobe Bryant played his final game on, a coveted T206 Honus Wagner Card worth more than a million dollars, and many more one-of-a-kind items.
Rally is a first-of-its-kind platform where unique, high-value assets are securitized, split into shares, and offered as equity investments to users of all income levels. The firm’s mission is to democratize alternative asset investing by providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally completed the first-ever initial offering for a vehicle in 2017. The Rally app is now easily available for iPhone, Android or Web (desktop and all mobile platforms) at https://www.rallyrd.com.
Launched in 2018 by entrepreneur Brent Montgomery, in partnership with Jimmy Kimmel, Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrity, brands and capital come together to accelerate programming and business opportunities across platforms. Wheelhouse encompasses Wheelhouse Entertainment; digital-first and influencer division Wheelhouse DNA; brand marketing and creative innovation division Wheelhouse Labs; investment arm Wheelhouse 360; and a real estate operation that includes the “Wheelhouses” – private social venues in New York, Los Angeles and Stamford, CT – as well as multi-acre, indoor/outdoor campus “The Village” in Stamford, CT.
WHE includes Kimmelot, Kimmel’s creative lab for developing and producing television, digital platforms, mobile applications and products (ABC’s Emmy-winning Live in Front of a Studio Audience: Norman Lear’s All in the Family and The Jeffersons; Comedy Central’s Crank Yankers); Spoke Studios (Assembly Required with Tim Allen; Netflix’s The Hype Life); Campfire Studios (HBO Max’s The Way Down, Hulu’s WeWork: Or the Making and Breaking of a $47 Billion Unicorn); Portal A (Action Royale, Charges with Rex Chapman), and numerous media partnerships with talent/companies including Kevin Hart’s comedy and multi-platform entertainment company LOL, musician/actor/producer Adam Levine and his 222 Productions, and mega-influencers David Dobrik and Nikita Dragun. Wheelhouse 360 has invested in numerous growing companies, including premium activewear brand Rhone; connected fitness leader Hydrow; culinary community and cookware distributor Food52; book subscription platform Literati; and non-alcoholic craft brewer Athletic Brewing Company, among others. Montgomery serves as CEO of Wheelhouse.
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